PlayNetwork to Host Pat Monahan as Headline Entertainment at W Hotel Media Event

March 18, 2008
REDMOND, Wash. & CHICAGO - (Business Wire) PlayNetwork, Inc., a global leader in providing signature media experiences for businesses, announced today that Pat Monahan, lead singer of the Grammy award winning band Train, will be the special guest performer for the company’s “Fire and Ice” evening event hosted at the W Hotel – Lakeshore in Chicago.

The exclusive performance on March 19 features an evening with Monahan entertaining industry guests and partners in W Chicago Lakeshore’s “Altitude” venue, located on the 33rd floor. Monahan is currently promoting his debut solo album, Last of Seven, available everywhere now. Visit www.patmonahan.net for information on the new release.

“We’re thrilled that Monahan has agreed to entertain our customers with his captivating sound in an environment designed to leave an impression,” says Heidi Keele, PlayNetwork’s Senior Director of Marketing & Communications, “Pat’s a natural fit for such a hip and stylish setting, and the combination of his music and the Altitude setting drives home the fact that, for PlayNetwork and our customers, it’s all about the total experience.”

Guests will be invited to sip on the event themed Fire on Ice Martini before Monahan performs an hour long set for the crowd of industry guests followed by an autograph and photo session. To secure the evening’s entertainment, PlayNetwork leveraged its strong label and licensing relationships to reach out to Monahan.

“We are proud of all the relationships we’ve built with labels and artists and look for win-win opportunities to work with artists like Pat,” says Jeff Heiman, Vice President of Label & Licensing for PlayNetwork. “We are continually exploring ways to promote the musical talents that we program every day for the brands we serve.”

More information on the event is available by contacting marketing@playnetwork.com.

About PlayNetwork

PlayNetwork Inc. is an integrated media services leader for worldwide business. PlayNetwork provides branded video (digital signage), audio (music and messaging), promotional media, quality audio/video systems, and professional services that deliver compelling experiences for retail, hospitality, health and fitness, retail banking and other businesses. Established in 1996, Redmond, Washington, based PlayNetwork services leading national brands such as: Abercrombie & Fitch, Brinker International, Chico's, Diesel, Hot Topic, Houlihan’s, Petco Animal Supplies, Starbucks Coffee Company, TGI Friday's, The Finish Line and Under Armour. PlayNetwork also manages the XM for Business service through a strategic relationship with XM Satellite Radio. More information is available at www.playnetwork.com or www.xm4biz.com.